For the first time in the fashion house’s history, the legendary Chanel N°5 fragrance has been redesigned in red, a limited-edition available for pre-order.
Known for its clean rectangular clear glass bottle with a facetted stopper and minimalist branding, the look of Chanel N°5 is as distinctive as its scent. Now, for Christmas 2018, it comes cloaked in red, marking the brand’s first ever alteration of its iconic packaging.
Red was chosen not just as a reference to the upcoming holidays, but also because it holds a special meaning for the house of Chanel. It’s “the colour of life, the colour of blood,” said the late Gabrielle Chanel, who only wanted to dress women in black, white, beige, gold – and red.
The ruby red Chanel N°5 bottles will be available in either glass (for the 100ml Eau de Toilette and Eau de Parfum) or Baccarat crystal (for the luxury 900ml Parfum) – of which only 55 have been produced.