ROLLS-ROYCE MOTOR CARS BUCHAREST CELEBRATES A CENTURY OF POWER AND INFLUENCE: THE ROLLS-ROYCE PHANTOM AT 100
Since 1925, Phantom has stood as the most recognisable symbol of success. Across eight generations, it has conveyed royalty, leaders, artists and captains of industry, present at some of the most significant moments of modern history.
Revered for its timeless elegance, Phantom became the ultimate expression of influence, refined taste and personal style – an unrivalled position at the apex of the luxury world.
To celebrate its centenary, Rolls-Royce Motor Cars Bucharest invited the media representatives to a 1920s villa in the very heart of the capital, and presented new artworks created by Rolls-Royce designers honouring Phantom’s cultural legacy. Inspired by the 1910 commission given to artist Charles Sykes – creator of the Spirit of Ecstasy – to produce oil paintings of Phantoms in locations that reflected clients’ lifestyles, they echo the diverse lives and worlds Phantom has inhabited over the past century.
Georg Pfeffer, Managing Director Rolls-Royce Motor Cars Bucharest, said at the media reception:
“Phantom is much more than a motor car. It is a cultural phenomenon, both reflecting and influencing the world around it. Since its earliest days, the Rolls-Royce’s pinnacle product has been among the most desired rewards for success and a potent symbol of power and prestige on the world stage.” He continued: “I am delighted to present the new digital artwork at this very befitting stage today, it will make its way to our premises to please clients and friends of the brand.”
Frank Tiemann, Head of Corporate Communications Europe (Central/East) and Central Asia, commented:
“Phantom has provided a means of personal expression for its owner, often becoming a work of art in its own right. These fascinating stories – and the exquisite images they have inspired our designers to create – offer a glimpse of Phantom’s extraordinary reach, and the world-changing people and events it is associated with.”
From Field Marshal Bernard Law Montgomery and Queen Elizabeth II to Fred Astaire, Greta Garbo, John Lennon and Elvis Presley, Phantom has been the choice of the most influential men and women of their times.
As this nameplate celebrates its centenary, Rolls-Royce Motor Cars continues to reflect on Phantom’s glorious legacy and the outstanding people who were part of it.
