Rolls-Royce Motor Cars has appointed Automobile Bavaria as its official dealer in Romania
The new dealership will operate under the name Rolls-Royce Motor Cars Bucharest. Automobile Bavaria becomes first authorized Rolls-Royce dealer in Romania since the foundation of the brand 120 years ago.
As an authorized dealer, Rolls-Royce Motor Cars Bucharest will have the capability to offer the complete range of products and services directly. Clients in Romania will enjoy enhanced access to the Rolls-Royce portfolio and services, supported by the exceptional commitment and support for which Automobile Bavaria is renowned.
Rolls-Royce is set to open a showroom worth nearly 1 million euros in the north of Bucharest. This marks also the first time the British luxury car manufacturer will establish an authorized dealership in Romania. BMW’s brand is distributed in Romania through Automobile Bavaria, which also manages the official Rolls-Royce service center in Bucharest.
Consequently, Romania is poised to become the third country in the Balkans, alongside the Czech Republic and Turkey, to inaugurate an official Rolls-Royce showroom, located within the Automobile Bavaria complex in Băneasa. Automobile Bavaria has been inaugurated as a Rolls-Royce service partner in 2010. The new dealer Rolls-Royce Motor Cars Bucharest forms part of Schmidt Premium Cars, as does Rolls-Royce Motor Cars Munich.
The announcement was made during a press conference held at the British ambassador’s residence in Bucharest. The event was attended by Giles Portman, the British Ambassador to Bucharest, Michael Schmidt Owner of Automobile Bavaria, Frank Tiemann – Head of Corporate Communication for Central/Eastern Europe and Central Asia Rolls at Royce Motor Cars, Leonhard Georg Pfeffer, CEO Automobile Bavaria, Cristian Bednar -Brand Manager at Rolls-Royce Authorised Service Workshop Bucharest and Ciprian Bercea – Marketing & Digitalization Director at Automobile Bavaria, along with members of the Romanian press.
Speaking at the press conference at his residence in Bucharest, Giles Matthew Portman, British Ambassador to Romania, commented:
“The UK’s luxury industry shows continuously increasing levels of investment that is helping to create jobs in Great Britain and around the world. The iconic Spirit of Ecstasy stands like no other emblem for the Best of British, and we are delighted to see significantly strengthened bonds of Rolls-Royce Motor Cars to Romania.”
Michael Schmidt, owner of Automobile Bavaria, said:
“Rolls-Royce embodies individuality and luxury like no other brand, and our motor cars are the ultimate symbol of success, proudly carrying the Spirit of Ecstasy. This is the starting point for a new era for Rolls-Royce clients in Romania, we are confident that the Flying Lady points to a bright future in our home country.”
Michael Schmidt explains:
“The Rolls-Royce philosophy to `Strive for perfection´ will be reflected in the new client experience in Bucharest and is key to our sustained success. Rolls-Royce clients are part of a unique community that rightly expects only the very best from the brands they interact with.”
Frank Tiemann, Head of Corporate Communications Central/Eastern Europe and Central Asia,
Rolls-Royce Motor Cars, said:
“Romania is of strategic importance to the future development of Rolls-Royce in the region.” He continued, “based on the experience of more than a decade working with Automobile Bavaria as a Rolls-Royce service partner, we are confident for a prosperous development. As a family owned business, Automobile Bavaria mirrors perfectly our philosophy and with its wealth of experience in the luxury segment, the company is perfectly positioned to build up a sustainable business.”
On the occasion of the event, a Rolls-Royce Ghost was showcased.
