Santa Claus swaps his old sleigh for the Audi e-tron GT concept. He’s not the only one at the start of a new era.

The story provides a detailed look at the future of mobility at Audi. A future that has started to happen. Translating progress into progressive design. Combining clear lines with a clear attitude.

Dovetailing sophisticated technology with minimalism and intuitive operation. Characterized by connectivity while creating new forms of freedom. Electric mobility plays a key role in this. Among its ambassadors is the Audi e-tron GT concept.

A progressive ambassador for a new era

The fully electric concept car embodies premium quality and high-end powerful dynamics. The roof line of the Audi e-tron GT concept 1 is drawn far back before it tapers off. The shoulders and wheel arches are deliberately emphasized. 

They underscore the low center of gravity – and with it the car’s pronounced dynamic potential. The wide proportions of this progressive ambassador of Audi electric mobility are complemented by a long wheelbase. The Singleframe at the front of the concept car emphasizes its Audi DNA. But its statement encompasses much more than its exterior and performance. It’s about progress, passion and attitude. It’s as much about the small details as it is the big picture.

The electrifying future of premium mobility

The design language of the Audi e-tron GT concept 1 is pioneering for the brand with the four rings. It symbolizes the progressiveness and desire Audi has to help drive the electrification of tomorrow’s premium mobility. The concept car is a charismatic visionary, impressively showing how to combine emotionality with aesthetics. Underlining the Audi attitude in the process: living for progress means pursuing a vision for tomorrow by repeatedly challenging the status quo. The only way to shape a progressive future.

Future is an attitude.