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The TAG Heuer x Fragment Design Heuer 02 chronograph plays up the raison d’être of a timing instrument: emphasising the iconic tachymeter scale on the bezel and clearing the dial of all extraneous embellishment. It’s Hiroshi Fujiwara at its best and TAG Heuer’s boldest vintage Autavia-inspired chronograph.

Japanese streetwear designer and musician Hiroshi Fujiwara bridged streetwear and high-fashion in the days before the internet. Such was his influence and taste that many regarded him as the godfather of streetwear. Fragment Design came soon after the advent of the internet in 2003, where he worked on collaborations with prestigious names like Louis Vuitton, Nike, Moncler, Bvlgari, and of late, prolifically with TAG Heuer. The Fragment Design Heuer 02 chronograph is a collector’s piece limited to only 500 units infused with Fujiwara’s design ethos.

The second such collaboration since 2018, the TAG Heuer x Fragment Design Heuer 02 chronograph is iconic Fujiwara, stripped of superfluous details and focused on the essentials via Fujiwara’s signature accents: What results is a bold yet minimalistic limited-edition novelty – a pure reflection of TAG Heuer’s motor-racing heritage and bold design principles, with high-end finishes, a ceramic bezel and a fiery red sapphire case back.

TAG Heuer x Fragment Design Heuer 02 chronograph is Peak Hiroshi Fujiwara Streetwear

modelled on the C-case Autavia models from the 1960s and 1970s, the design philosophy of the TAG Heuer x Fragment Design Heuer 02 chronograph is best explained by Fujiwara himself: “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”.

Hiroshi Fujiwara is himself a vintage watch aficionado, in an interview with Eric Ku and 10 Past Ten, Fujiwara revealed that he preferred classic watches over their modern counterparts and has a strong passion for vintage Paul Newman Daytonas. Hence, it is no coincidence that his 2018 collaboration with TAG Heuer also resulted in something with the same retro-aesthetic paired with a futuristic minimalism.

Indeed, echoing his superbly proportioned and minimalistic style, the TAG Heuer x Fragment Design Heuer 02 chronograph plays up the raison d’être of a timing instrument: emphasising the iconic tachymeter scale on the bezel and clearing the dial of all extraneous embellishment, increasing subtlety by way of design elements like red cardinal points on black surface while simultaneously increasing legibility with high contrast white numerals and minute rails.

The Fujiwara design also includes an exclusive new feature: a five-row steel bracelet with a butterfly folding clasp. The watch will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27th, 2020.