The success of the House of Rolls-Royce is built on an unparalleled understanding of the lifestyles of the remarkable men and women who patronise the brand. Therefore, the marque fundamentally believes in serving a gentle presence in pinnacle enclaves such as Courchevel 1850, where Rolls-Royce Motor Cars will remain until 10 March as part of the innovative Social Hot Spot programme.
- Patrons of luxury enjoyed après ski gathering hosted in collaboration with Pacha
- Held on the terrace of Hôtel Le Lana alongside iconic Bellecote piste, Courchevel 1850
- Event curated as part of innovative Social Hot Spot programme
The success of the House of Rolls-Royce is built on an unparalleled understanding of the lifestyles of the remarkable men and women who patronise the brand. Therefore, the marque fundamentally believes in serving a gentle presence in pinnacle enclaves such as Courchevel 1850, where Rolls‑Royce Motor Cars will remain until 10 March as part of the innovative Social Hot Spot programme. As well as ensuring that the brand’s patrons are never without the benefit of a Rolls-Royce motor car, this highly Bespoke programme allows clients to build on the rich dialogue they have with the marque, further integrating the world’s pinnacle luxury house into their lifestyles.
Clients enjoying winter sports in ‘Les Trois Vallées’ region of
France expressed a desire for Rolls-Royce to host a highly
contemporary après ski party in the exclusive Alpine resort of
Courchevel 1850. The marque called upon historic brand, Pacha, widely
credited with founding the Ibizan party movement, to create a truly
memorable gathering for connoisseurs of luxury on the terrace of the
Hôtel Le Lana, overlooking the Bellecote piste of this storied resort.
Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, says,
“The House of Rolls-Royce continuously strives to enrichen the
relationship with our clients by offering unique experiences. The
overwhelmingly positive response to the Pacha event once again
demonstrates the brand’s instinctive understanding of our customers
and their highly unique lifestyles.”