Louis Vuitton is considered to be the world’s most valuable luxury fashion brand, according to Interbrand’s annual Global Brands chart. The list is based on financial performance, ability to influence consumer spending and competitive strength.
Brands such as Apple, Google, Amazon, Microsoft or Coca-Cola came top, but the luxury industry also got some good results, proving once again that it is a fast-growing sector. In fact, this is the biggest growth of the market since 2004.
This year, the highest ranked luxury fashion brand on the list was Louis Vuitton, who climbed one spot from 19 to 18.
Chanel was named the second most valuable luxury fashion brand at 23, followed by Gucci who jumped from 51 to 39.
“It is astonishing. Luxury is the biggest story of the report,” said Rebecca Robins, global chief learning and culture officer at Interbrand.
“It’s their ability to connect to cultures and next generations. They have cracked the code by having a point of view in the market. Luxury is a space of excellence, whether it’s fashion, leather or jewellery.”
Louis Vuitton and Gucci were listed among the fastest-growing brands in general, alongside Amazon and Netflix.
“Louis Vuitton’s strength of point of view runs through everything they do,” said Robbins. “They have been relentless with their engagement with millennials, they’ve gone a lot deeper with their appointment of Virgil Abloh and they’re investing in people. You see a similar thing at Gucci.”