H&M released a new Conscious Exclusive collection, a collection that marks the use of innovative sustainable materials and methods. The collection features premium pieces and it’s statement towards the fact that sustainable fashion is the future.

For the upcoming season, the Swedish high-street brand introduced recycled cashmere created from leftover yarn that has been respun, and velvet made of recycled polyester partly sourced from used uniforms.


Today, 35 per cent of the materials the H&M group uses to make its clothes are organic, recycled or sustainably-sourced. Their goal is to reach 100 per cent sustainably-sourced materials by 2030.

In 2018, for example, H&M pledged to educate its customers through the Take Care concept – a combination of products, guidance and services encouraging and inspiring customers to care for and prolong the life of their fashion – in France and Germany.


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