Mercedes-Benz celebrated the world premier of its new, fully-electric EQC, at the Artipelag art museum (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures). Dieter Zetsche presented the first Mercedes-Benz model under the product and technology brand EQ to over 600 invited guests. As a purely battery-electrically powered vehicle, the EQC stands for an impressive combination of comfort, quality and day-to-day suitability.
The location for the big unveiling was chosen specifically, as it is in line with the sustainability commitments that the new car signed up for. The Artipelag museum is surrounded by forest on the banks of Stockholm’s skerries, and embodies the link between art and nature, making it the perfect location for Mercedes-Benz to step into a new era of mobility.
“The EQC brings design, functionality and service together in a unique way. It offers day-to-day suitable e-mobility in a very special package: the EQC is an electric car, and at the same time 100 percent a Mercedes,” says Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars.
With its seamless, clear design and colour highlights typical of the brand, the EQC is the front-runner for an avantgarde electric look while embodying progressive luxury with its design idiom. With respect to quality, safety and comfort, the EQC is the Mercedes-Benz among electric vehicles and immediately impresses with the sum of its attributes. These are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW. Thanks to a sophisticated operating strategy, an electric driving range of more than 450 km according to NEDC is possible. EQ also offers comprehensive services with Mercedes me, and makes electromobility convenient and suitable for day-to-day motoring.
Before the actual reveal, the guests were given all the background and details related to the EQC. Britta Seeger, Ola Källenius and Markus Schäfer e.g. moderated the EQ sessions on various topics such as development, design, safety, drive, the electromobility brand EQ and the production strategy for the new electric vehicle. Together with this varied and informative programme as well as with the unusual location, the inventor of the automobile showed that Mercedes-Benz is embarking on a new era.