The long awaited collaboration between Karl Lagerfeld and Kaia Gerber has been released. The news about the famous designer asking Cindy Crawford’s daughter to create a capsule collection of ready-to-wear and accessories first emerged in January this year, leaving everybody curious to know more. This is the company’s largest collaborative project to date.

Called simply, Karl Lagerfeld x Kaia, the day-to-night line is reminiscent of a Paris-to-LA feeling, with Gerber responsible for incorporating her West Coast style into Lagerfeld’s Parisian aesthetic.

karl lagerfeld x kaia

The collection features wetsuit-inspired bodysuits, hoodies, biker jackets, tuxedos, most of them following a monochromatic line. As far as accessories go, the collection consists of monogram chokers, over-the-knee socks, rucksacks and velvet backs and hats with chain-embellishments.

Lagerfeld, who is known for his interest in photography, shot the campaign himself in his 7L studio in Paris’s Saint-Germain-des-Prés district. The lookbook, however, was shot in LA, immersed in Gerber’s natural habitat of palm trees, skate parks and beach fronts.

karl lagerfeld x kaia

Recently we have seen many brands trying to create hype by partnering with influencers and popular celebrities. Tommy Hilfiger is such an example – the collaboration with Gigi Hadid generated 900 per cent increased traffic to the online magazine in the first 48 hours following the launch.



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