MONACO, MONACO - MAY 26: Tom Brady, Dan Carter, Daniel Ricciardo, Paulina Vega, Geri Halliwell-Horner, Bella Hadid and Cadel Evans attend the TAG Heuer event during the Formula 1 Grand Prix de Monaco on May 26, 2018 in Monaco, Monaco. (Photo by David M. Benett/Dave Benett/Getty Images for TAG Heuer)

The Monaco Grand Prix is a glamorous and unmissable occasion for motorsports lovers. TAG Heuer is returning to the Principality once again this year to celebrate the legendary Grand Prix, for which it has been Official Watch since 2011, with its now hotly anticipated exclusive soiree hosted on the Seadream yacht decked out in the brand’s colours and moored in the port of Monaco.

MONACO, MONACO – MAY 26: Daniel Ricciardo attends the TAG Heuer event during the Formula 1 Grand Prix de Monaco on May 26, 2018 in Monaco, Monaco. (Photo by David M. Benett/Dave Benett/Getty Images for TAG Heuer)

The brand’s guests during this glamorous sporting weekend included Tom Brady — five-time Super Bowl winner with his team the New England Patriots and car enthusiast — and Bella Hadid — the sublime supermodel with millions of followers. On the eve of the race, Tom and Bella – dressed all in white – were joined on the boat by Paulina Vega Dieppa, Miss Universe 2014, Cadel Evans, 2011 Tour de France Winner and Friend of the Brand, Geri Halliwell, also Friend of the Brand and Daniel Ricciardo, driver of the Aston Martin Red Bull Racing Formula One team. Before boarding the boat, Daniel — who is always eager to try new things — accepted the challenge of catching a ball thrown at top speed by Tom Brady. The American showed extreme precision as he sent the ball straight into the hands of the Australian driver, who was on another boat 30 metres away! The celebrations then continued with a White Party, accompanied by the music of DJ Martin Solveig.

 

On the day of the race, TAG Heuer caused a sensation on the wrists of the grid girls and grid boys. For the first time in the history of the F1 Grand Prix, fans were able to support their favourite drivers by sending them a message via TAG Heuer’s Instagram page. The most encouraging comments were then relayed to the drivers on big screens and on the connected watches of the grid girls and boys.

TAG Heuer, Official Watch of the Monaco Top Cars Collection 

TAG Heuer has had close links with Monaco throughout its history. Since 2011, the Swiss watchmaker has been the Official Partner and Official Watch of the Monaco Automobile Club and Official Watch of the Monaco Grand Prix. At this circuit, TAG Heuer occupies its own very special place, written in the great annals of history. Then, of course, there is the most iconic of the brand’s models, the Monaco, which takes its name from the legendary race.

More recently, the brand strengthened its ties to the Principality when it announced that it had been selected as Official Watch of the Monaco Top Cars Collection. Sixteen iconic cars dating from 1911 to the present day are displayed in the museum alongside TAG Heuer watches from the same year, which were issued from the heritage collection of the brand’s museum. Conquering time throughout history, and through exceptional pieces. This emotional partnership strengthens the ties between the Principality and its automotive heritage.

 

During its weekend in Monaco, TAG Heuer invited Tom Brady, Bella Hadid and Paulina Vega Dieppa to a cocktail party to celebrate the partnership at the private classic car collection of
HSH Prince Albert II of Monaco.

A delightful family photo to celebrate together the unique history of TAG Heuer with motorsports and, especially, with Monaco.

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